Using Email Marketing Campaigns can help you maximize your advertising Dollars
Studies have shown that email marketing can have a massive return on your investment.
This return was as high as 4362% according to the Direct Marketing Association.
Other marketing channels may promise you a good return on your advertising dollars
but no other methods can compare in terms of cost effectiveness.
What is Email Marketing?
If you are not sure exactly what email marketing is, the concept is a very simple one.
Email marketing involves a method to capture the email addresses of the people that click on it.
It may be a free offer or it may be a chance to leave an address in order to receive a newsletter.
No matter what the method is, once you have that email address, you can keep communicating
with your customers in the future. That gives you the chance to try and interest them
in the products and services you are offering.
Does it work?
Compare two websites. One is set up so that potential customers view products and
services but have no way to leave an email address.
This site may have hundreds or thousands of hits each day and have no way to
communicate with the people who are visiting it. The people who operate
the website may have spent hundreds of dollars on advertising, promotion and site design.
That site does not have the ability to convert hits to sales and is not cost effective.
Now consider the second site.
The second site offers something simple such as a newsletter that may talk about topical issues or
which may include coupons for products that the company is selling. All it takes is for people to leave their email address.
With each customer who leaves their address, you are building a database of customers that can
be used as a method of communication.
Click here to see how we can help you with your email marketing campaign
It’s all about Cost
Remember that you want to communicate with your customers as affordably as possible.
Email offers you the ability to communicate with your customers on a large scale on an ongoing basis.
Continued communication will allow you to establish a relationship with existing and potential
customers and build the kind of brand loyalty that every company wishes they could buy.
How we can help you
At the Website Design Company, we are able to build strategic email marketing campaigns
that allow you to be as involved or uninvolved as you want. We can include the following
features in your strategic email marketing campaign:
- Development of Overall Strategy
We can help you develop the most optimal message for attracting and retaining interest.
We can also integrate value-adding emails and intersperse them with more sales-oriented emails as well - Design and Copywriting Services
We can provide the design and copywriting that are needed to produce a truly attention grabbing email.
This includes overall layout as well as subject lines, headlines and body content - Continued Design, Development and Reporting
After the initial campaign has begun we will work to keep the momentum going.
We will develop a database for you, provide design updates as needed, perform split
testing and provide you with tracking links and reports.
We also ensure that our email campaigns are CAN-Spam compliant
We are more than happy to work with any existing email marketing applications
that you have been using or, if you are just getting started, we can also
suggest programs that will meet your needs.
Contact us today for a free consultation and see how we can market you effectively via email.
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