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March 3, 2011

Top Mistakes Companies make with Website Development

Although it may seem easy to develop a website that will help to promote a company, the process is actually not as simple as it may appear. There are many common mistakes that companies make and this can result in them being unable to achieve the kind of results they had hoped for. Here are a few common mistakes and some suggestions about how you can avoid making them.

Goals are not clearly defined

There are different reasons behind a company’s decision to develop a website. They may directly affect how a site is structured or the content that is used to fill that site. If a company does not have a clear goal in mind when they are building their site it may fail to perform properly. Having a goal in mind is necessary before consulting a website development firm since it may change the project right from the beginning.

Some possible reasons for your website may include showcasing products, offering information about your services and their prices or even online purchasing for the products that you offer. A website that is designed to sell products online is likely going to be structured differently than a site that outlines services or even showcases images of work that has been done in the past.

Key elements are difficult to find

The layout of a site is very important. Your clients need to be able to find what they are looking for quickly and easily. If they are not, they are likely to move on to another site that offers the same products or services but which is easier to use. You need to think about the size, positioning and labeling of buttons that customers will use in order to access different areas of your website.

For example, if visitors to your site will need to access a different area in order to reach your virtual store front you want to make sure they are able to identify where to click and what they are clicking on. Further buttons that make it easy for them to get information on the items you offer or to purchase these items can help streamline the online shopping process.

Site functionality is not smooth

Every site can have glitches or performance issues when it is being built. It is extremely important for you to ensure that by the time the website development phase is over and the site is about to be launched that it functions seamlessly. The last thing you want is to end up with key areas that fail to load or which are totally non-functioning.

It is also important to figure out how much time it will take for your site to load at different connection speeds. Not all of the people who are clicking on your site will have high speed access. A site that takes too long to load will often cause them to become frustrated and seek goods or services on other sites that will load faster.

By avoiding these basic mistakes it is much easier for you to get the beautiful and functional website you have been hoping for and to achieve the increased promotion or sales levels that you have been hoping for.