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A website is often the first impression that potential customers get of your company. If it’s outdated, stale, or hard to navigate, many visitors will leave after just a few seconds. This means that you might have lost out on revenue or at least a potential customer at a later date. A website upgrade can bring your company more customers and keep them interested to see what you offer.

Why You Need a Website Upgrade

Websites built from templates were very common a few years ago, but there are still design companies using the same today. A template site is great for someone just starting out creating an online presence, but it will only work for so long. You need to create a site that is user-friendly and aesthetically pleasing – first and foremost. This means that your visitors can easily find what they are looking for, with easy navigation and links that work.

Secondly, if your company is trying to build a brand and create an image of reliability and confidence, it needs to portray that immediately to visitors. This means that your site is professional in its appearance and speaks to the reputation of your company.

Third, make sure your site is optimized for maximum search engine rankings. If not, it’s harder for your visitors to find you, resulting in lower revenues and leads. Search engine optimization is key to the overall success of your website.

Fourth, if your site takes too long to load, many visitors will click the back button and visit one of your competitors’ sites. The latest website redesign technology and innovative concepts will make your site more appealing to visitors.

Finally, listen to the feedback from your customers. If you receive complaints about your site, address them promptly. Should your visitors tell you that they can’t find what they are searching for or that the site simply isn’t as good as it could be, it’s time to for a website upgrade.

It’s Less Expensive than You Might Think

It’s not as expensive to upgrade a website as you might think. For most companies, the internet is one of the cheapest forms of advertising available today. When used correctly, it can quickly increase your revenue and build a steady customer base. Website redesign is the fastest way to maximize your company’s online potential. Don’t let the fastest growing medium for promoting and pushing your company to the next level pass you by because of an outdated website.

Technology changes quickly. What was cutting edge last year isn’t any longer this year. The internet is changing just as quickly, too. Websites owners, once happy with template sites, are now realizing the need for a website redesign. From more appealing, faster loading graphics to easy to use navigation, a website redesign doesn’t have to be costly for you to see the results in your visitor numbers and your revenue.

Why You Need Website Redesign

Some of the most common reasons why a website redesign is needed include:

  • Increase your company’s reputation or product and services offerings
  • Improve the overall aesthetic appearance of your site
  • Implementing the latest technology to meet changing market conditions
  • Keep your website consistently ranked high in the search engines
  • Increase visitor numbers and revenue

Evaluating the Need for Website Redesign

You don’t want a website redesign without some forethought into what you need. Simply changing a couple of color schemes and adding in a video blog isn’t always enough, but completely overhauling your site isn’t always good either. Look for a website redesign service that examines the following factors to ensure your new website looks fantastic, but is also productive.

  • Limitations of your current website
  • General layout and appearance
  • Usefulness of the current content
  • Graphic design considerations
  • Software, hardware, hosting choices
  • Ease of use of your current navigation
  • Overall Strategy of your site
  • Effectiveness of search engine optimization
  • Level of support and feedback

It takes this in-depth analysis to determine what needs to be done to your site to make it more accessible, attractive, and user friendly for your visitors and potential customers. However, when it comes down to what you really want to see in and on your site, you should have the final say.

If you have product listings or inventory that you sell, you should consider a content management system. This lets you make the changes, such as adding or deleting products or changing prices. It’s important that your website redesign focuses on creating a site that is easy for you to manage. An integrated CMS system may be the answer you are looking for.

Don’t leave your website in the last decade. Website redesign breathes new life into old, stale websites. Your competition is staying ahead of the game with their improved, renewed online presence. In order to keep up or surpass the, you’re going to need to the same.

Many companies have a website that may not be fulfilling all of their needs. It may be failing to convert hits to sales or it may simply have failed to grow along with the company. It is not unusual to find that a company has not changed its website design even though the company may have outgrown it. But is it the right time for you to consider changing your website design? Here are a few things you should consider before you spend money on a new website design that may still not get you the results you are looking for.

Does your site look dated?

It is fairly common to find that a website begins to look dated after a while. It may be starting to look old and tired. Your competitors may have website designs that look a lot more modern and up to date. The last thing you want is to look as though your company is neglecting its website and this can send out a negative message to your clients. If you do not refresh the website design of an outdated website you may find that you are misusing a prime marketing tool and therefore missing the chance to attract customers as well.

Is there new functionality that you want to add?

As a company changes there may be a need for new functionality in your website. You may have decided that you want to add a virtual store front or you may want to introduce an area that is password protected and designed for the use of members alone. You may be able to integrate these functions into an existing framework but it can also be the perfect time for a redesign.

Has your company changed its logo or corporate colors?

This is not always cause for redoing your website design. If, however, it is part of an overall change in your company’s image you may find that you need a new website design. This can be a better alternative to simply plonking a new logo into your existing website design.

No one can tell you whether the time is right to revamp your website design. The fact is that if your website is clean and modern looking, has the functionality you want and has been properly maintained you may find that there is, in fact, no need to change the way it looks or operates.

If, on the other hand, you find that you do need a new website design you can begin the process of finding a company to perform these functions for you. By looking online and seeing which companies offer you the services you are looking for it should not be difficult for you to find the right company to retool or redesign your site for you.

Many businesses tend to create a website and then forget it. This is especially true if there isn’t a frequent change in your products, services, or policies. However, in order to stay competitive, your website needs to accurately portray your company. It needs to convey confidence and professionalism to visitors and provide them with a great experience while on the site.

Website redesign services can help you create a site that will be visually pleasing to your visitors, but also very functional. One of the most common complaints from internet users is that some websites are simply too hard to navigate. They can’t find what they are looking for, the site takes too long to load, or there is no information listed about the company. You can improve your customer’s experience online with a website redesign.

Other signs that changes should be made include a need for more manageable content. Content management systems are now easier than ever to use and can make quick work out of adding or deleting products, updating product descriptions, and changing prices. You don’t need to pay someone each time a minor change is needed. These CMS are as easy to use and there is virtually no learning curve.

If you feel that your site doesn’t correctly show the direction your company is headed, a website upgrade can help. Improve the quality of the content, graphics, images, and videos. Start a blog to keep your visitors informed of the latest changes, new products, or special events. Create a means for receiving and acknowledging feedback and reviews. Provide links to social media sites and increase your search engine rankings. All of these can be done with a simple website upgrade.

You may be surprised at how inexpensive a website redesign can be. Most companies can have your new site up and going within a few days once you know what you want. Look for a company that has performed previous upgrades before and can show you examples of their work.

In closing, a website redesign could be just what your company needs to bring its online presence current and make it competitive. As one of the least expensive means of advertising and promotion, your website can start generating the kinds of revenue, leads, and customer lists that will propel you past your competition. Isn’t that the goal in the first place?

Website Design Company | Address : 14900 E Orange Lake Blvd Kissimee, US 34747 Florida USA