Technorati button
Reddit button
Myspace button
Linkedin button
Webonews button
Delicious button
Digg button
Flickr button
Stumbleupon button
Newsvine button
Youtube button

March 5, 2011

Two elements of Website Design that offer Maximum Promotional Impact for your Company

There are several reasons why people choose website development for their company. They may do so as a way to reach a wider market for the services or products that they are offering. They may also use a website as a way to display the products that they offer or showcase past projects that they have worked on. It can also be an excellent way to tell potential customers as much as possible about your company and give them a feel for your corporate culture.

Many website development projects fall short of these goals. They may lack important elements that are needed to help potential customers get a good feel for what you are offering or what your basic philosophy is. As a result, the website can actually fail to generate the kind of income they have been hoping to achieve. Here are two areas that you may want to address in order to ensure that this does not happen to you.

Displaying your Logo

Displaying your logo clearly is critically important when developing a website. Customers often identify strongly with your logo and not being able to find it on your website may make them think they are dealing with another company. You want to make sure that the logo itself is well designed and that it relates directly to your company rather than being more generic in nature. Often, if your website development company also has a graphic designer working for them they may be able to help you develop a logo at the same time that your site is being developed.

The right font can make a huge difference

The style of writing that is used on a website is known as a font. There are literally thousands of fonts to choose from. Some are more traditional and have the look of hand calligraphy. Others are more modern and can have a clean, cutting-edge look to them. When choosing fonts there are a few things that you need to consider.

The first is how easy they are to read. Some fonts can be hard on the eyes and may cause headaches if there are large written sections that your clients need to read through. It is a good idea to consider several different fonts and choose the one that is easiest for you to read. You do not want your customers to stop reading before they have had a chance to get through the information you are trying to give them.

The next thing to consider is whether your chosen font fits your corporate image. This is part of branding as a whole. If you are in a cutting edge industry you may be able to get away with a font that is more modern looking or artistic. A company that is involved in a more traditional industry may want to show this by choosing a more traditional font style. You also need to consider the size of the type you are using and the color of the text as well.

Top Mistakes Companies make with Website Development

Although it may seem easy to develop a website that will help to promote a company, the process is actually not as simple as it may appear. There are many common mistakes that companies make and this can result in them being unable to achieve the kind of results they had hoped for. Here are a few common mistakes and some suggestions about how you can avoid making them.

Goals are not clearly defined

There are different reasons behind a company’s decision to develop a website. They may directly affect how a site is structured or the content that is used to fill that site. If a company does not have a clear goal in mind when they are building their site it may fail to perform properly. Having a goal in mind is necessary before consulting a website development firm since it may change the project right from the beginning.

Some possible reasons for your website may include showcasing products, offering information about your services and their prices or even online purchasing for the products that you offer. A website that is designed to sell products online is likely going to be structured differently than a site that outlines services or even showcases images of work that has been done in the past.

Key elements are difficult to find

The layout of a site is very important. Your clients need to be able to find what they are looking for quickly and easily. If they are not, they are likely to move on to another site that offers the same products or services but which is easier to use. You need to think about the size, positioning and labeling of buttons that customers will use in order to access different areas of your website.

For example, if visitors to your site will need to access a different area in order to reach your virtual store front you want to make sure they are able to identify where to click and what they are clicking on. Further buttons that make it easy for them to get information on the items you offer or to purchase these items can help streamline the online shopping process.

Site functionality is not smooth

Every site can have glitches or performance issues when it is being built. It is extremely important for you to ensure that by the time the website development phase is over and the site is about to be launched that it functions seamlessly. The last thing you want is to end up with key areas that fail to load or which are totally non-functioning.

It is also important to figure out how much time it will take for your site to load at different connection speeds. Not all of the people who are clicking on your site will have high speed access. A site that takes too long to load will often cause them to become frustrated and seek goods or services on other sites that will load faster.

By avoiding these basic mistakes it is much easier for you to get the beautiful and functional website you have been hoping for and to achieve the increased promotion or sales levels that you have been hoping for.

Should you include Visual Icons in your next Website Design?

If you are looking for a fresh and exciting way to update your website design you may want to consider using visual icons instead of text-based ones. There are many reasons why doing so can be a definite advantage for your company although they are not always suitable for use on every website. Here are a few things that you may want to consider.

Visual icons grab a visitor’s attention

A visitor to your site will usually decide very quickly whether your site is of interest to them. If it is not, they will simply move on to another website that is offering the same goods or services. If your site is largely text-based, it will take longer for them to figure out what your site is offering. If they are not interested in spending the time to read through the text on your site you will have lost that person as a potential customer.

Visual icons will give a quick glimpse into your company and the goods or services that it offers. This means that a potential customer will be able to glance at your site and figure out whether you have what they are looking for. It may not get you every potential sale but you may find that your conversion rate is much higher once you utilize visual icons

They can make your site more functional

Using visual icons can make your site more functional. Visual clues will make it easier for users to figure out how to get your site to do what they need it to. A perfect example is a virtual store front. Visual icons can show clients where to click in order to purchase items and can also help guide them through the ordering and payment process.

They are also fantastic if you are dealing with customers who may speak a variety of different languages. The less text they will need to wade through the more likely it will be that they will choose your site over one which is more text-heavy. Remember that many people are shopping globally by using the internet and because of this it is important to find ways to accommodate them.

Things you need to be careful of

There are a few things that you do need to be careful of when using visual icons on your next website development project. You want to make sure that the images do not cause your site to load slowly. Static icons rather than animated ones will usually load faster and this is important. You want to make sure that the icons do not load well after the rest of your site. There is nothing more frustrating than looking at a site with text blurbs where the icons will eventually be located.

You also need to make sure that they are designed and positioned in such a way that they do not make your site feel cluttered or overly busy. This can make it difficult for users to find what they are looking for even if they are represented by visual icons. You do not want to sacrifice looks for functionality.

How to Recognize a High Quality Website Design

Many experts will recommend that you look at a company’s portfolio before choosing them to work on your website development project. This is all well and good, but if you do not know anything about website design, how can you tell whether the sites you are looking at are well designed? Here are a few things that you may want to look for in the designs you are viewing.

You can get a feel for the company that owns the site

This can be difficult but it is very important. Remember that your website needs to give your clients an idea of what your company does or offers in a very short time. A good website design will say a lot about the company that owns it. It will feature color schemes and images that relate to the industry or products the company deals with. If you are looking at a collection of very generic websites you may want to think about working with another company that can produce more specific sites for their clients.

The layout is easy to navigate

If you are looking at a quality website, it will be easy for you to tell where you should look for key pieces of information. Links and buttons will be easy to find. They should be large enough to find easily and labeled so that users can tell what they are clicking on. A site that is poorly designed may have buttons that are hard to read or even difficult to find. This is especially important if you are operating a virtual storefront. If your customers cannot find your products they will not buy them.

The site loads quickly

This is something that you cannot tell from a printout. A site needs to load quickly regardless of the speed of a person’s internet connection. If it takes too long for a site to load it will actually cause viewers to go elsewhere. If you want to be able to judge whether a site will upload reasonably quickly you may want to write down some of the addresses and try to bring them up at home or at the office.

There should also be no broken links or images that fail to load. This can be a sign that the coding which built the site has errors or omissions. Again, these are things that can drive potential customers away and cause them to deal with another company that is working in the same niche you are.

The storefront should work well

If a site has a store front, it should be well designed and the product images and descriptions should be easy to view. Any shopping cart functionality should also be easy to use and should be functioning properly. Again, if your store front and shopping cart do not work properly you may find that you are losing out on potential sales.

It can also be a good idea to speak to the clients who had sites built for them. You want to make sure that a company can work well within deadlines and that the site they built was not overly difficult to use. If you do these things you have the best chance of finding a company that will give you the site you have always wanted.