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Many companies are turning to website design that incorporates ecommerce functionality. It seems like it should be fairly simple. All they need to do is decide which products to sell and put up a few pictures and then they can sit back and watch the revenues come in. Unfortunately, this has led to the failure of many ecommerce sites. Here are some of the top mistakes that companies make when it comes to ecommerce website design.

They do not make their site easy to navigate

Many companies make it very difficult for customers to find their products. They either do not have a functioning menu that allows customers to find specific products or they make that menu very difficult to find. If customers do not have a clear path to the items that they are looking for they are unlikely to spend a lot of time looking for them. This means that you will end up losing potential customers to your competition and this can lead to the failure of an ecommerce site much more rapidly than you may think possible.

One possible fix for this problem is to include a search feature in your website design. By providing a way for customers to get directly to specific items you will make your website design much more efficient and this can help you get the kind of revenue you have been hoping for.

They do not have a fully functioning shopping cart or payment solution

When trying to entice customers to purchase goods online your website design has to include a fully functional shopping cart and payment solution. There is nothing more frustrating than trying to select products and finding it impossible to do so. It can cause you to lose customers very quickly and again, this can cause an ecommerce website to fail. You also need to make sure that once the customers have found the products they are looking for that they can check out and pay as quickly as possible.

If you ensure that your shopping cart and payment areas are easy to find, simple to use and functioning properly you can quickly increase the amount of revenue that your site is bringing in.

Customers cannot get a clear idea of what the items look like

Customers want to be able to tell what they are purchasing before they are willing to pay for it. You need to make sure that you are using a combination of clear, crisp photographs and descriptions that give your customers a clear idea of what they will be paying for. Be sure to include measurements and any options that a customer can choose from. Consider grouping like items together to make them easy for customers to compare.

In the past, when digital photography was just getting established it was more acceptable for the images to look grainy or unclear. This has changed. Digital photography has progressed so far that there is no reason why an ecommerce website design cannot include high quality photographs.

By addressing these three top mistakes relating to ecommerce website design it becomes much more likely that your site will be a success and generate the kind of revenue you have been looking for.

If you are planning on designing a website for your company you may wonder what kind is right for you. There are many different styles of site online and they can range from very simple sites that were created with the use of a template to extremely complex sites that may incorporate multiple areas and advanced functionality. Here are a few things to consider when deciding which kind of website design is right for your company.

Are you creating an online portfolio?

If you are creating an online portfolio or are using other static elements you may find that you can get away with a website design that is very simple and straightforward. These can often be some of the most affordable website designs around because they may have fewer pages and may not require a lot of task-specific programming. You may be interested in a website design that can be expanded easily because you may have more work that you want to showcase in the future. As well, you also need to make sure that your site includes a content management system that will allow you to add new images or entries yourself rather than needing someone to do this for you.

Will you be using it for ecommerce?

If you are selling products online you will need to make sure that it is set up properly for ecommerce. This means that you will need a virtual store front, payment functionality and a shopping cart that works properly. That way you can find it will be much easier for your customers to purchase goods from your company using your website. You want to make sure that your customers can find the items that they are looking for and that they are able to get a good idea of what the items look like through the use of multiple images. A virtual storefront can be quite simple or it can also be very complex. It can be a good idea to look at the sites of other companies that are selling the same kinds of things you are. That way you can talk to your designer about any elements that you like and ensure that your site is superior to those sites belonging to your competitors.

Members’ only areas

Some websites also include password protected areas that are available only to members. This can be a fantastic function as it can help build customer loyalty over time. Your members’ only area may include blog posts, a different virtual store front than is available elsewhere on your site or it may also have forum functionality that can be used by your customers to communicate with you and with each other.

These are just a few examples of the different functions that can be built into your website. By thinking about how you want to use your site you can work with your website design team to ensure that they are all included and that you are totally satisfied with the site that you are paying for.

Using the internet to do business is becoming incredibly common. There are an increasing number of websites that are set up for ecommerce. However, not all website design is as well-suited to ecommerce as it could be. Here are a few tips that you can use to ensure that your website design will work well for ecommerce and that it is as easy as possible for you to conduct business on line.

There are a few elements that you need to ensure your website design includes. They are:

  • Search engine optimization so that your customers can find you much more easily
  • A virtual store front
  • Logical flow that makes it easy for customers to find the items they are looking for
  • A shopping cart
  • Billing and payment software
  • Site analytical tools so that you can monitor your traffic

The importance of good images

If you are structuring your website design for ecommerce use you need to make sure that you structure it in such a way that it can incorporate images as easily as possible. Images are particularly important when you are trying to sell items as people do not like to buy items that they cannot visualize properly.
It is a good idea to design your site so that you can use more than one image of a specific item.
This is because your customers will be able to see items from more than one angle and this may be just what you need to close a deal.

Site mechanics are very important

Although it is important for your site to look good it is also important to make sure that the mechanics of the site are important as well. This means that your shopping cart and payment options are working properly so that you customers can actually make purchases and your site can generate the kind of revenue you are looking for.

Site analytical tools are also important. You need to make sure that your website design includes analytical tools which can allow you to find out information such as which areas of your site are getting the most traffic, how many visitors are new and how many are return visitors, and the percentage of visitors that are actually purchasing items from your site. That way you can fine tune your site over time and make it more appealing to your customers. When this happens you will find that the same site can make you more money than you may think possible.

Search engine optimization is especially important for ecommerce since you want to attract potential customers to your site and prevent them from clicking on the sites of your competition. Because of this you want to make sure that your site will appear as high as possible on any search engine results.
Good SEO that has been built into your site properly can definitely help with this.

Good website design is about more than just a virtual storefront. It is also about many things that cannot be seen but which can work together to help you do business online as efficiently as possible.

If you are going to the expense of creating, hosting and maintaining a website chances are that you want your website design to be such that your site generates income for your company. There are a few things that you can do that will help to ensure your website can make you the kind of money you need. Here are a few top suggestions that you can use in order to ensure your website design is one that can help earn you the income you need and want.

An Organized Layout is Key

An organized layout is a key part of website design and it is critical if you want to be able to earn money from your site. This because a well organized website will be laid out in such a way that your customers will be able to find the information they are looking for. If a customer has to spend a long time looking for goods or services, they will likely give up and search on other sites. This can mean lost revenue and is something you definitely want to avoid.

A well organized website also gives a much more professional impression which is important if you want to instill a feeling of confidence for your company’s abilities and products in the customers you are trying to attract. A poorly organized website may seem amateurish which is likely not the impression you want your site to give.

Proper Use of a Sales Page

If you are looking for profitable website design you need to think about using a sales page. This may not be right for every kind of website but it can be a great way to get your site to begin generating income. A sales page or squeeze page is one that gives customers very few options. They can purchase items from this page through the use of links or will need to navigate out so that they can continue shopping. A good sales page is one that gives potential customers very little choice and entices them to buy what you are offering.

Great Images can be Invaluable

Good images of your products can be worth a lot of money. They should clearly illustrate what your products look like or, if you are selling services instead of goods, illustrate what your customers will get if they choose your company as a service provider.

Analytical tools

Many people do not realize how important analytical tools can be. They can help you to monitor your traffic and tell how many visitors you are getting to your site. The proper analytical tools can show you which areas of your site are most popular and which may need tweeking or alterations so that they start pulling their weight and generating you the income you want.

Proper website design calls for so many different elements. You need your site to look beautiful as well as work perfectly so that it can begin to earn you the income you have been hoping for.

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