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November 10, 2012

How to tell Which Kind of Website Design is right for Your Company

If you are planning on designing a website for your company you may wonder what kind is right for you. There are many different styles of site online and they can range from very simple sites that were created with the use of a template to extremely complex sites that may incorporate multiple areas and advanced functionality. Here are a few things to consider when deciding which kind of website design is right for your company.

Are you creating an online portfolio?

If you are creating an online portfolio or are using other static elements you may find that you can get away with a website design that is very simple and straightforward. These can often be some of the most affordable website designs around because they may have fewer pages and may not require a lot of task-specific programming. You may be interested in a website design that can be expanded easily because you may have more work that you want to showcase in the future. As well, you also need to make sure that your site includes a content management system that will allow you to add new images or entries yourself rather than needing someone to do this for you.

Will you be using it for ecommerce?

If you are selling products online you will need to make sure that it is set up properly for ecommerce. This means that you will need a virtual store front, payment functionality and a shopping cart that works properly. That way you can find it will be much easier for your customers to purchase goods from your company using your website. You want to make sure that your customers can find the items that they are looking for and that they are able to get a good idea of what the items look like through the use of multiple images. A virtual storefront can be quite simple or it can also be very complex. It can be a good idea to look at the sites of other companies that are selling the same kinds of things you are. That way you can talk to your designer about any elements that you like and ensure that your site is superior to those sites belonging to your competitors.

Members’ only areas

Some websites also include password protected areas that are available only to members. This can be a fantastic function as it can help build customer loyalty over time. Your members’ only area may include blog posts, a different virtual store front than is available elsewhere on your site or it may also have forum functionality that can be used by your customers to communicate with you and with each other.

These are just a few examples of the different functions that can be built into your website. By thinking about how you want to use your site you can work with your website design team to ensure that they are all included and that you are totally satisfied with the site that you are paying for.

How to Ensure your Website will Generate Income for your Company through Website Design

If you are going to the expense of creating, hosting and maintaining a website chances are that you want your website design to be such that your site generates income for your company. There are a few things that you can do that will help to ensure your website can make you the kind of money you need. Here are a few top suggestions that you can use in order to ensure your website design is one that can help earn you the income you need and want.

An Organized Layout is Key

An organized layout is a key part of website design and it is critical if you want to be able to earn money from your site. This because a well organized website will be laid out in such a way that your customers will be able to find the information they are looking for. If a customer has to spend a long time looking for goods or services, they will likely give up and search on other sites. This can mean lost revenue and is something you definitely want to avoid.

A well organized website also gives a much more professional impression which is important if you want to instill a feeling of confidence for your company’s abilities and products in the customers you are trying to attract. A poorly organized website may seem amateurish which is likely not the impression you want your site to give.

Proper Use of a Sales Page

If you are looking for profitable website design you need to think about using a sales page. This may not be right for every kind of website but it can be a great way to get your site to begin generating income. A sales page or squeeze page is one that gives customers very few options. They can purchase items from this page through the use of links or will need to navigate out so that they can continue shopping. A good sales page is one that gives potential customers very little choice and entices them to buy what you are offering.

Great Images can be Invaluable

Good images of your products can be worth a lot of money. They should clearly illustrate what your products look like or, if you are selling services instead of goods, illustrate what your customers will get if they choose your company as a service provider.

Analytical tools

Many people do not realize how important analytical tools can be. They can help you to monitor your traffic and tell how many visitors you are getting to your site. The proper analytical tools can show you which areas of your site are most popular and which may need tweeking or alterations so that they start pulling their weight and generating you the income you want.

Proper website design calls for so many different elements. You need your site to look beautiful as well as work perfectly so that it can begin to earn you the income you have been hoping for.

How Hiring a Website Design Company can help you Promote your Business

If you are interested in promoting your business a website design company can help you do so. Businesses that have employed website design services to create a custom site find that their sales improve as they are able to attract attention from a much wider customer base than they may have thought was possible.

You may be considering using one of the template services that promise you a beautiful website design at a lower cost than a professional website design firm would charge. You need to ask yourself whether this is the right move for your company. Here is a look at how custom website design services can help your company and why they are worth the cost of having them created.

A unique look

A custom website design will give you a much more unique look than a mass produced site where you simply plug your own information in. Custom website design allows you to choose your own color scheme, decide where you want your text and images to be placed and add to or expand your site much more easily than a cookie-cutter website will allow you to do.

There is nothing worse than finding that you have chosen a popular template and that there are numerous sites that look like yours. If you want your site to stand out you need to go the custom design route.

Your choice of functionality

If all you are doing with your site is presenting a portfolio of your work it may be possible to use a template service. The issue is that businesses are demanding more from their site functionality than simply being used as a digital portfolio. If you are dealing with a bargain basement website company you may find that your options are limited and that it can be difficult to add all of the functions you need your site to perform.

Some examples of custom functionality can include ecommerce functionality (digital storefronts and electronic shopping carts), blogs that are incorporated into your site and members only areas that may or may not be password protected.

Bargain basement website companies may claim that you can incorporate these same functions into the websites that they can create for you but you may find that the cost for your site will increase. If you are spending the extra money anyway it can be well worth it for you to go with a custom website design firm that can give you the advanced functionality that you want and to ensure that it works seamlessly with the rest of your website. What do you do if you need to link billing software to your website? If you are trying to use a discount website company that uses cookie cutter templates you may find that this is simply not possible.