The answer is simple: It’s the content.
Content – whether it’s thoughtful text, products for sale, photos,
videos or interactive graphics – drives traffic to websites.
Frequently updated content gets noticed by search engines.
It not only attracts first-time visitors but also repeat customers.
If you operate a successful website,
you know that content is king .
If your website is struggling, look at its content.
Is it unique? Is it updated frequently? If not, why not?
Most of the time, static websites are the reason that fresh content never makes it online.
Such sites are often meticulously and beautifully designed. The problem is they’re a pain to update.
To add or update content, pages need to be recoded and sometimes even redesigned entirely.
It’s inefficient and expensive. Often, a webmaster must be hired just to handle updates
and make sure nothing gets damaged in the process.
There’s a better way to build a website. It’s a bit more work upfront, but it is worth
the effort once the site is operational and needs fresh content. The solution is to have a dynamic website.
The difference between static and dynamic websites
The content of a static website is hard-coded into each page.
When the content needs to be changed, the page code also needs to be changed.
With a dynamic website, the content lives in a database.
Each page is assembled by an application server according to the instructions coded into the page.
As mentioned earlier, dynamic sites require more work to build, but they’re
a lot easier to manage after they’re built.
• Because the content lives in a database, anyone who needs to update the site only has to worry about
getting the new information into the database. This can be done via a simple Web form that can be submitted by anyone.
It involves pasting or linking the new content and checking a few boxes to specify placement or special treatment.
Click “Submit,” and you’re done.
• The actual Web pages delivered by the server don’t actually exist until a visitor requests them.
If a page’s instruction is to show the latest content in the database, whatever has been submitted will appear on top.
If the submitter of the new content specified that the content should get special treatment, the page
will know exactly how it should be delivered.
In the earliest days of the dynamic Web, smart site owners learned the skills to build sites using
databases such as SQL Server or MySQL and application languages like PHP or ASP.
Today, it’s a different – and far simpler – story.
Several open-source projects, such as Drupal, Joomla and Word Press, have developed
content-management systems that simplify the design and maintenance of dynamic websites.
They largely take care of the backend work, such as setting up the database and coding the pages.
These robust systems support a variety of themes, and new ones are being created all the time.
As a website owner, all you have to worry about is generating the content and selecting a few checkboxes to update the site.
Dynamic websites also can be powered by other data sources.
If, for example, you find an RSS feed that would be of interest to your visitors, all you have to do
is plug it into your site via an easy-to-use Web form. With a few clicks, your visitors will have instantly
updated news and content – and another reason to return to your website.
Dynamic websites still can be a lot of work to set up, but we can help you convert your old, static site
into one powered by one of these powerful website engines. Once the conversion is complete, all you
need to worry about is generating the best content to bring new and repeat visitors to your site.
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