There’s no need to have a webmaster or distract your
IT departments to update the site. Even the most
techno-phobic employee can make changes via
easy-to-use administration tool.
But there’s another benefit of CMS – one enjoyed by visitors.
They’ll vote with their mice and keep
coming back. Here’s why:
Fresh Content/Frequent Updates
With a static site, someone familiar with HTML must alter lines of code and manually upload graphic
elements for every change. Visitors are familiar with such sites – they’re rarely, if ever, updated and
quickly forgotten. Why bother coming back if there’s never anything new?
On the other hand, a dynamic, CMS-powered site is easy to update. When your company has a new
product, service or announcement, your website can let your customers know quickly because it’s
so painless for you or your employees to make changes. (Plus, there’s no need for you to have a
If you have a static website and want to search its content, you need to program that functionality, install
a third-party plug-in, or rely on a search engine to crawl it. The solutions can be difficult to deploy and
maintain. If something breaks, you need to dig into the code to fix it.
Content management systems are much simpler: Just install a module to expose a search box on every
page. Because your site is contained within the same database that’s being searched, your visitors will
always find accurate, up-to-date information.
In addition, all major CMS platforms are search-engine friendly. They make applying meta tags a snap
so that potential customers will be pointed to your site based on the keywords you use. (A bonus: Those
same algorithms give precedence to sites that are frequently updated. The links on your dynamic, CMS-
powered site will be given precedence over your competitors’ static sites.)
Static websites are like brochures. Information presented on them is fixed and never changes. As a
business owner designing a static site, you have to anticipate exactly what information your customers
might want and how it should be presented.
A CMS-powered site, on the other hand, is dynamic and interactive. You can allow your visitors to
set preferences for how they would like the content displayed. Visitors also can provide feedback via
discussion modules. If your business sells products, you can let your customers supply reviews. Or
as they surf your site, you can collect data on what they’re most interested in – and use that information
for follow-up marketing or even for recommendations back to the visitor.
All browsers are different and websites must take into account whether a visitor is coming via Apple’s
Safari on a Mac, Microsoft’s Internet Explorer on a PC or Chrome on an Android phone. If you’ve got a
static website, you have to keep the design simple or create unique pages for each browser and
program. You’ll also have to write a script to identify browsers and redirect visitors when they first
visit your site.
CMS-powered websites are much smarter. Because pages are created on the fly, they can take advantage
of the capabilities of the browser making the request. The result is your site will have a consistent look
regardless of the platform from which your visitors are viewing it.
In addition, most CMS-powered sites also offer the ability to generate Really Simple Syndication feeds.
That allows your visitors to grab a URL and receive updates through a reader as you make changes.
They also can take your feed and post it on their sites, which will drive traffic back to you.
These are just a few of the reasons your customers will benefit from your website’s switch from static
to dynamic content delivered via a content management system. Ultimately, though, the biggest benefit
is to your bottom line. CMS-powered sites create a more satisfying experience for your customers.
Satisfied customers will return more often – and be more willing to pull out their credit cards or click
on ads when they visit.