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May 18, 2012

The pros and cons of dynamic and static websites

Ultimately, the decision to use a content management system depends on your budget
and what you require of your website. Simply put, if you’re looking to build an online
brochure that rarely, if ever, changes, a static site will save you time and money. Such
sites, however, don’t take advantage of all the flexibility that the Web has to offer. If you
expect that your site will be updated frequently, interactive and easily maintained, CMS
is the best choice. It will cost moreup front in terms of time and money, but you’ll save
big in the long run over a static site that needs to be updated regularly.

Here’s a closer look at the advantages and disadvantages of each type of website:

Planning & Deployment
To make administration easy and to support customization, CMS sites require more
planning and deployment work than static websites. One or more databases must be
built and connected to the CMS software, which must be installed on the server that
will host your website. Once that’s done, you will have to think about what theme to
use across the site, how users will navigate it and what features will be available. That
initial expenditure in time, thought and money will pay off in the future, however.
Once the site is running, new content can be added easily through an  administration
page. There’s no need for the administrator to know HTML, CSS or any other Web or
programming language.

Static sites are easy to set up, as long as you are familiar with HTML and Web servers.
You can write a page in a basic text editor and post it to the server. The complexity of
the site is dependent on your or your webmaster’s proficiency with HTML and
programming languages (for advanced functionality).
As long as the site is small and unlikely to be updated frequently, the static option can
be a quick,  affordable way to establish a Web presence.

Advantage: Static site for small, simple and infrequently updated sites; CMS
for larger sites that require frequent updates and advanced features

Maintenance
The biggest selling point of a CMS site is the fact that no special knowledge of HTML or
programming languages is required to update the site. If you can type and click your
mouse, you can administer a CMS. You or an employee can easily add new products,
announcements and other types of content that becomes immediately visible to your
site visitors as soon as it’s uploaded. If you decide to change the look and feel of your
site, you can switch the theme from one administration page, and it’s automatically
reflected across all your pages, whether your site consists of a few pages or thousands.

Maintenance of a static site is a challenge. Instead of a friendly interface, users must open
pages and manually adjust the links and text in HTML. If you add a page that you want to
link to across your 500 -page site, that means you must not only create the page but also
make the changes on every page that will link to it. The same is true when you decide to
adjust the overall theme of your site.  The risk of broken links is very high.

Advantage: CMS

Features
Static and CMS sites can support the same features, but there’s a huge difference in terms of
the cost and the effort in implementing them. To add a feature to a static site, a webmaster
must either develop

it from scratch or use existing code. Once it’s ready to be deployed, the server must be
configured to support it as well as every page that will use the new feature. . After that,
the site must be thoroughly tested to ensure no other functionality was broken.

CMS offers a simpler solution. Thousands of modules are available that need only be plugged
into the site. The installation, which can be done with a few clicks from an administration page,
takes care of server-side configurations automatically. If the new feature doesn’t work as expected,
it can be just as easily uninstalled – and everything returns to its previous state. Such modules
are often available at no cost and are developed by a community of thousands of volunteer
developers. If you want a feature that isn’t supported by an existing module, you can tap this
community to get one built.

Advantage: CMS

User Experience
You are building a site for your visitors. Whether the point is to share information or display
products, you want visitors to find what they are looking for and, above all, not be frustrated,
confused or bored.

If you choose a static site, it will be designed to work with the most popular Web browsers
such as Internet Explorer, Firefox or Safari. This “one size fits all” approach can be limiting.
Moreover, problems can arise when your visitors use a non-standard browser or are accessing
your site from something other than a PC.
The solution is to write code that redirects each browser or platform to pages designed for
their browser  or platform. Thistriples or quadruples the amount of work required when
updating the site.

CMS sites, because they are dynamic, can take into account the differences in browsers and
platforms when generating each page. If your visitor is using a tablet, it will be presented in a
way that makes it easily navigated by touch. Smartphone users will see a version that’s optimized
for small screens. And PC or Mac users will enjoy a consistent feel regardless of what Web browser
they are using. All this is done with little or no work; it’s all cooked into most existing CMS software.

Advantage: CMS
Whether your site is a few pages or thousands of pages, a content management system can help
you post your content and present it in a way that will have your visitors coming back for more.

Leverage the internet’s power with a CMS-based website

The Internet has given nearly everyone the power to share their thoughts and ideas with the
entire planet. It’s forever changed how goods and services are marketed, sold and consumed.
It’s made the wealth of human knowledge available at anytime from anywhere. But there’s a
great disparity among websites: Some take full advantage of everything the Internet has to
offer while others seem to be as flatand limited as paper brochures.

If you’re thinking about launching or rebuilding a website, take a close look at all the sites you
visit. Notice how some are constantly updated with fresh content, look consistent regardless of
what browser is used, and allow users to interact and connect via discussion boards, live chats
and social media such as Twitter, LinkedIn and Facebook. And then there are sites that never
seem to change, are hard to find via search engines and can’t be viewed on a smartphone.

The irony is that the sites that are the most feature-rich and take advantage of allthe Internet
has to offer are also the sites that are the easiest to maintain. They’re powered by a content
management system (CMS), software that takes away the complexity of building and
maintaining websites.

Here are some questions and answers on content management systems, and some of the
advantages over static sites:

What’s CMS?
A CMS site is also known as a dynamic site. Its content is usually stored in a database. When
a visitor clicks on a link, the page is built on the fly based on programmed instructions and
predefined modules. Administrators manage the content and themes of the sitenot through
HTML but via a user-friendly administration page. Once changes are made, they’re immediately
reflected on the site. Want to change the look and feel of the entire site? With a CMS, you click
on theme you want, and it’s applied across your site – whether it has two pages or 200pages

CMS software provides full control over the structure, content and design of your website.
Many CMS systems allow you to schedule the publication time of content on your site andset
permissions to control access. All allow you to do this without any knowledge of HTML, CSS,
scripting or programming languages.

What’s a static site?
As the name suggests, a static website is one that’s not likely to change. Why is that? Every
element – photos, videos and text – is hard-coded into the HTML, which Web browsers use
to display the page. In other words, everything your site visitors see on a page is contained
within the HTML (or points to a location on the Internet where the content can be found).
To update an image or another part of the page, simply change the HTML and upload new
elements (photos or videos) to the locations updated in the HTML. If your site has hundreds
or thousands of pages, it’s anextremely time-consuming process.

How Does a CMS Future-Proof My Site?
The content lives in a database and is not embedded in individual pages. Because of that, the
CMS system can slice and dice the content in a variety of ways, whether for specific browsers
or computers such as PCs, Macs, tablets or smartphones. If a new browser technology is made
available, it can be supported simply by updating the CMS software. Individual pages, when
they’re served to the new browsers, will support the new features while older browsers will
continue to receive pages that they can understand. In addition, most CMS-powered websites
support Really Simple Syndication, which allows your content to be distributed to your users
via RSS readers, email clients and any other program that supports the technology. Your content
can even be shared on other websites with this powerful tool.

What about Social Networking?
Content management systems offer thousands of modules that enable all sorts of features. If
you want your visitors to be able to tweet about your content directly from the site or like it
on Facebook, just install the modules that support thosefunctions. If you’re not ready to go
social, that’s easy too: Just don’t install the module.

The power of the Internet is within easy reach thanks to content-management systems. With
CMS technology, your website can be as simple or as complex as you want. Rather than focus
on code and laborious manual updates, CMS allows you to focus on creating compelling content
and making it available quickly to your site’s visitors.

CMS-powered websites attractive to visitors as well as site administrators

The benefits of content management systems are well known to website administrators and business
owners. CMS-powered sites, for example, are easier and less expensive to update than static websites.
There’s no need to have a webmaster or distract your IT departments to update the site. Even the most
technophobic employee can make changes via easy-to-use administration tool.

But there’s another benefit of CMS – one enjoyed by visitors. They’ll vote with their mice and keep
coming back. Here’s why:

Fresh Content/Frequent Updates
With a static site, someone familiar with HTML must alter lines of code and manually upload graphic
elements for every change. Visitors are familiar with such sites – they’re rarely, if ever, updated and
quickly forgotten. Why bother coming back if there’s never anything new?

On the other hand, a dynamic, CMS-powered site is easy to update. When your company has a new
product, service or announcement, your website can let your customers know quickly because it’s
so painless for you or your employees to make changes. (Plus, there’s no need for you to have a
dedicated webmaster.)

Search Friendly
If you have a static website and want to search its content, you need to program that functionality, install
a third-party plug-in, or rely on a search engine to crawl it. The solutions can be difficult to deploy and
maintain. If something breaks, you need to dig into the code to fix it.

Content management systems are much simpler: Just install a module to expose a search box on every
page. Because your site is contained within the same database that’s being searched, your visitors will
always find accurate, up-to-date information.

In addition, all major CMS platforms are search-engine friendly. They make applying meta tags a snap
so that potential customers will be pointed to your site based on the keywords you use. (A bonus: Those
same algorithms give precedence to sites that are frequently updated. The links on your dynamic, CMS-
powered site will be given precedence over your competitors’ static sites.)

Interaction
Static websites are like brochures. Information presented on them is fixed and never changes. As a
business owner designing a static site, you have to anticipate exactly what information your customers
might want and how it should be presented.

A CMS-powered site, on the other hand, is dynamic and interactive. You can allow your visitors to
set preferences for how they would like the content displayed. Visitors also can provide feedback via
discussion modules. If your business sells products, you can let your customers supply reviews. Or
as they surf your site, you can collect data on what they’re most interested in – and use that information
for follow-up marketing or even for recommendations back to the visitor.

Content Everywhere
All browsers are different and websites must take into account whether a visitor is coming via Apple’s
Safari on a Mac, Microsoft’s Internet Explorer on a PC or Chrome on an Android phone. If you’ve got a
static website, you have to keep the design simple or create unique pages for each browser and
program. You’ll also have to write a script to identify browsers and redirect visitors when they first
visit your site.

CMS-powered websites are much smarter. Because pages are created on the fly, they can take advantage
of the capabilities of the browser making the request. The result is your site will have a consistent look
regardless of the platform from which your visitors are viewing it.

In addition, most CMS-powered sites also offer the ability to generate Really Simple Syndication feeds.
That allows your visitors to grab a URL and receive updates through a reader as you make changes.
They also can take your feed and post it on their sites, which will drive traffic back to you.

These are just a few of the reasons your customers will benefit from your website’s  switch from static
to dynamic content delivered via a content management system. Ultimately, though, the biggest benefit
is to your bottom line. CMS-powered sites create a more satisfying experience for your customers.
Satisfied customers will return more often – and be more willing to pull out their credit cards or click
on ads when they visit.