If you are planning on designing a website for your company you may wonder what kind is right for you. There are many different styles of site online and they can range from very simple sites that were created with the use of a template to extremely complex sites that may incorporate multiple areas and advanced functionality. Here are a few things to consider when deciding which kind of website design is right for your company.
Are you creating an online portfolio?
If you are creating an online portfolio or are using other static elements you may find that you can get away with a website design that is very simple and straightforward. These can often be some of the most affordable website designs around because they may have fewer pages and may not require a lot of task-specific programming. You may be interested in a website design that can be expanded easily because you may have more work that you want to showcase in the future. As well, you also need to make sure that your site includes a content management system that will allow you to add new images or entries yourself rather than needing someone to do this for you.
Will you be using it for ecommerce?
If you are selling products online you will need to make sure that it is set up properly for ecommerce. This means that you will need a virtual store front, payment functionality and a shopping cart that works properly. That way you can find it will be much easier for your customers to purchase goods from your company using your website. You want to make sure that your customers can find the items that they are looking for and that they are able to get a good idea of what the items look like through the use of multiple images. A virtual storefront can be quite simple or it can also be very complex. It can be a good idea to look at the sites of other companies that are selling the same kinds of things you are. That way you can talk to your designer about any elements that you like and ensure that your site is superior to those sites belonging to your competitors.
Members’ only areas
Some websites also include password protected areas that are available only to members. This can be a fantastic function as it can help build customer loyalty over time. Your members’ only area may include blog posts, a different virtual store front than is available elsewhere on your site or it may also have forum functionality that can be used by your customers to communicate with you and with each other.
These are just a few examples of the different functions that can be built into your website. By thinking about how you want to use your site you can work with your website design team to ensure that they are all included and that you are totally satisfied with the site that you are paying for.
What do you need your website to do?
The first thing to think about is what you need your website to do. It may seem like that answer is a very simple one: you want to be able to get in touch with clients over a wider area than might be possible with other advertising methods.
But there is often more to it than that.
Do you want to make sure that you can place your inventory online so that customers can purchase items electronically? The website that you will use to do that will be very different than one that is designed to showcase a portfolio.
A website that allows people to purchase electronically will often need items such as a content management system and an online shopping cart that will let you conduct business electronically.
What do you want your Website to look like?
This may seem like something to leave up to the designers but this is also something that you can get involved in very easily. If you have very concrete ideas, bring them to the table when talking to your web design and development team.
If you have seen sites that you like a lot, it can help to have screen shots or links available. Be able to explain why you like them. That way you will be able to start your meetings off on the right foot and it can speed up the design process significantly.
Remember to keep in mind what type of industry you work in. Some traditional industries may want to think about having a more traditional website design whereas a more creative industry can feel free to bend the rules a little. Showing that your company is cutting edge through the use of web design can send a strong message to potential customers and can help you attract potential customers.
If you are able to give a web design company the most information possible about what you are looking for from your website you will often save design time and money and get the website you have always wanted for your business.
An Organized Layout is Key
An organized layout is a key part of website design and it is critical if you want to be able to earn money from your site. This because a well organized website will be laid out in such a way that your customers will be able to find the information they are looking for. If a customer has to spend a long time looking for goods or services, they will likely give up and search on other sites. This can mean lost revenue and is something you definitely want to avoid.
A well organized website also gives a much more professional impression which is important if you want to instill a feeling of confidence for your company’s abilities and products in the customers you are trying to attract. A poorly organized website may seem amateurish which is likely not the impression you want your site to give.
Proper Use of a Sales Page
If you are looking for profitable website design you need to think about using a sales page. This may not be right for every kind of website but it can be a great way to get your site to begin generating income. A sales page or squeeze page is one that gives customers very few options. They can purchase items from this page through the use of links or will need to navigate out so that they can continue shopping. A good sales page is one that gives potential customers very little choice and entices them to buy what you are offering.
Great Images can be Invaluable
Good images of your products can be worth a lot of money. They should clearly illustrate what your products look like or, if you are selling services instead of goods, illustrate what your customers will get if they choose your company as a service provider.
Many people do not realize how important analytical tools can be. They can help you to monitor your traffic and tell how many visitors you are getting to your site. The proper analytical tools can show you which areas of your site are most popular and which may need tweeking or alterations so that they start pulling their weight and generating you the income you want.
Proper website design calls for so many different elements. You need your site to look beautiful as well as work perfectly so that it can begin to earn you the income you have been hoping for.
There are an increasing number of websites that are set up for ecommerce.
However, not all website design is as well-suited to ecommerce as it could be.
Here are a few tips that you can use to ensure that your website design will work well for
ecommerce and that it is as easy as possible for you to conduct business on line.
There are a few elements that you need to ensure your website design includes. They are:
- Search engine optimization so that your customers can find you much more easily
- A virtual store front
- Logical flow that makes it easy for customers to find the items they are looking for
- A shopping cart
- Billing and payment software
- Site analytical tools so that you can monitor your traffic
The importance of good images
If you are structuring your website design for ecommerce use you need to make sure that you structure it in such a way that it can incorporate images as easily as possible. Images are particularly important when you are trying to sell items as people do not like to buy items that they cannot visualize properly.
It is a good idea to design your site so that you can use more than one image of a specific item.
This is because your customers will be able to see items from more than one angle and this may be just what you need to close a deal.
Site mechanics are very important
Although it is important for your site to look good it is also important to make sure that the mechanics of the site are important as well. This means that your shopping cart and payment options are working properly so that you customers can actually make purchases and your site can generate the kind of revenue you are looking for.
Site analytical tools are also important. You need to make sure that your website design includes analytical tools which can allow you to find out information such as which areas of your site are getting the most traffic, how many visitors are new and how many are return visitors, and the percentage of visitors that are actually purchasing items from your site. That way you can fine tune your site over time and make it more appealing to your customers. When this happens you will find that the same site can make you more money than you may think possible.
Search engine optimization is especially important for ecommerce since you want to attract potential customers to your site and prevent them from clicking on the sites of your competition. Because of this you want to make sure that your site will appear as high as possible on any search engine results.
Good SEO that has been built into your site properly can definitely help with this.
Good website design is about more than just a virtual storefront. It is also about many things that cannot be seen but which can work together to help you do business online as efficiently as possible.
A good website design and development company should have a list of references and contact numbers that you can call. This will provide you with an opportunity to get a feel for what it will be like when you deal with a particular website design company. It is fine to call them but unless you know the kinds of questions you should be asking them it may simply be a waste of time. Here are a few things that you may want to ask when you are deciding whether or not to use a particular website design company.
Were deadlines met?
You want to make sure that a company is able to meet the deadlines it sets. You may want to ask about milestones as well as final deadlines. Did a company find it difficult to meet minor deadlines but were still able to deliver a product on time? It is important to get a feel for how efficient a company is and whether or not they were able to meet deadlines can be a good indicator of this. If you are finding that clients are happy with the site they received but that they were delivered well past established deadlines you may want to look elsewhere and deal with another company.
How easy was it to communicate with the company?
You want to make sure that you will be able to communicate freely with the company that will be building your site. You need to make sure that the company is able and willing to discuss your project and its progress with you. A company that does not communicate well may have a much harder time delivering the kind of website you had been looking for. It can be frustrating to deal with a company that never returns messages and this can be a sign that you may want to look elsewhere for a different service provider.
Were they able to accommodate any special requests or needs that you had?
Some companies will have specific needs that their website needs to be able to deliver. This could be something as simple as a password protected area for members only or something much more complex such as a site that is able to interface with accounting or inventory software. A website development company that is able to accommodate this can be a good one to deal with. You want to make sure that you are dealing with a company that can give you a website that can meet all of your needs, so if a company cannot work with specific programs and technologies you need to know about it before you commit to working with them.
How did the site function?
Finding out how the site functions is also very important. Did the company find that there were problems that needed to be corrected? If so, this can delay the launch date and may mean that you lose out on potential income. If you find that a site works well now but had issues in the past you may want to consider working with another company that has a much smoother development process.
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